I am helping a consumer internet startup. I am quite ignorant when it
comes to
Press Releases.
Would anyone be kind enough to answer some questions:
1.How good / bad are the Free / low cost online PR distribution
services like PrWeb etc ?
-Has anyone used them ? Are they effective ?
- Do they leave a bad impression on people reading them..indicating
this
startup is a fly by night without resources to hire a real pro PR
agency ?
-Do these mass online services just publish the PR on their site or
do they actually send them to the reporters in the publications via
email?
- Would anyone recommend any particular company that does a good job ?
2.If one is doing it onself ..Is it best to start sending Press
Releases to small
publications and then build up to the larger publications ?
or should one send them to all at one time ?
or should it be the other way around ie send to the publications with
the
largest circulations first?
3. Will the large publications publish a story if it was already
published a month or
two ago in a small publication ?
Any help / pointers on this would be highly appreciated.
Thanks
Sandy
